Tourism - Destinations and Travel Management (Optional Co-op)

The program is designed for individuals eager to create extraordinary travel experiences. The courses encompass extensive skills vital for a career in the Tour, Travel, Airline, and Cruise industries. This program will prepare you to work in various areas, including Reservations, Groups, Operations, Sales, Marketing, Product, and Events Coordination. Throughout your learning adventure, you will cover a broad spectrum of expertise, from developing entrepreneur skills to fostering an understanding of digital marketing, financial management, sustainability, and the exciting sectors of adventure, sport, luxury, and eco-travel. You may want to participate in a study abroad course while sailing on a Caribbean cruise!

Throughout the program, you will:

• explore local tourist destinations in the surrounding Waterloo, Niagara, and Toronto regions while assessing these attractions' attractiveness and marketing value.
• gain proficiency in industry-standard software platforms. At the same time, you explore emerging tools and technologies in travel, such as data analytics and blockchain applications, and niche tourism trends, such as space tourism, hipster cruises, and foodie airports.
• engage with guest speakers from across the industry who bring diverse perspectives and invaluable insights from the world of tourism.
• experience hands-on, project-based learning as you craft Travel and Tour plans, creating customized itineraries encompassing product development, marketing strategies, costing, and advertising techniques.
• be equipped with certifications, including SmartServe and Safe Food Handlers.