Logistics and Marketing Management BA
Main Campus, Poland
Bachelor of Arts in Logistics and Marketing Management
Akademia Nauk Stosowanych WSZiA w Opolu
Logistics and Marketing Management
Program Overview: Logistics and Marketing Management BA
The Logistics and Marketing Management BA at Akademia Nauk Stosowanych WSZiA w Opolu prepares students for professional careers at the intersection of supply chain logistics and strategic marketing. This program equips you with comprehensive knowledge of logistics processes, marketing operations, and modern management techniques essential for today's competitive business environment.
WSZiA in Opole is a well-established private university founded in 1996, recognized as the first private institution in the Opole Voivodeship to receive the Polish Quality Award. The university emphasizes combining theory and practice, with graduates consistently achieving strong employment outcomes in the Opole region.
Throughout the program, you will gain hands-on experience using industry-standard software such as Comarch ERP Optima and benefit from mandatory internships facilitated through the university's partnerships with numerous institutions and companies. The university's two modern campus buildings in central Opole, combined with e-learning resources and a library of over 36,000 volumes, provide a supportive learning environment.
Key Program Highlights
- Practical curriculum combining logistics, marketing, and supply chain management with hands-on software training
- Mandatory internships supported by extensive partnerships with companies and institutions across Poland
- Graduates rank among the highest earners compared to all other universities in the Opole region
- Comprehensive student support including a Foreigners Service Office with multilingual advisors in Polish, English, German, Russian, and Ukrainian
Curriculum and Modules
The Logistics and Marketing Management BA curriculum is structured across six semesters, blending core management theory with specialized logistics and marketing modules. Students progress from foundational business knowledge to advanced topics in supply chain optimization, marketing strategy, and data-driven decision-making, culminating in a final thesis project.
Fundamentals of Management and Economics
30 ECTSIntroduces core principles of management science, microeconomics, and macroeconomics. Students build a solid foundation in organizational theory and economic analysis relevant to logistics and marketing contexts.
Logistics and Supply Chain Management
30 ECTSCovers the design, planning, and optimization of supply chains, warehousing, inventory management, and distribution networks. Emphasizes practical approaches to logistics process management on both micro and macroeconomic scales.
Marketing Strategy and Operations
25 ECTSExplores marketing fundamentals, consumer behavior, market research methodologies, and operational marketing. Students learn to develop and implement marketing plans integrated with logistics operations.
Information Systems and IT in Logistics
20 ECTSFocuses on computer-based decision support systems for logistics and marketing processes. Includes practical lab sessions using Comarch ERP Optima software modules covering CRM, trade, invoicing, and business intelligence.
Financial Management and Accounting
20 ECTSProvides knowledge of financial and tax principles, budgeting, cost analysis, and accounting fundamentals. Students learn to assess the financial performance of logistics and marketing operations.
Professional Internship and Bachelor Thesis
25 ECTSIncludes a mandatory professional internship at a partner company or institution, allowing students to apply theoretical knowledge in real-world settings. Concludes with an independent research thesis on a logistics or marketing management topic.
Elective Modules
Admission Requirements
Admission to the Logistics and Marketing Management BA is open to candidates who have completed secondary education and hold a recognized school-leaving certificate. All applications and inquiries are handled exclusively through Uni4Edu, which will guide you through every step of the enrollment process.
Academic Requirements
- Secondary EducationCompleted secondary school with a recognized diploma (matura or equivalent)
- Academic BackgroundNo specific subject prerequisites; background in mathematics or economics is beneficial
- International QualificationsForeign secondary school diplomas must be apostilled or legalized and translated into Polish by a sworn translator
- Minimum AgeApplicants must be at least 18 years old at the time of enrollment
- Health CertificateMedical certificate confirming fitness to undertake university studies may be required
Language Requirements
- Polish LanguageMinimum B1 level in Polish is typically required as instruction is in Polish
- Polish Preparatory CourseA 9-month intensive Polish language preparatory program is available for international students
- Language CertificateRecognized Polish language certificate or completion of the university preparatory course accepted
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Akademia Nauk Stosowanych WSZiA w Opolu offers financial support to students through a comprehensive system of non-refundable scholarships and financial aid grants. Both full-time and part-time students are eligible regardless of age, and the scholarship system can meaningfully reduce the overall cost of education.
Rector's Scholarship for Academic Achievement
Awarded to students who demonstrate outstanding academic results during the previous semester. This merit-based scholarship recognizes high-performing students across all study programs.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the Logistics and Marketing Management BA have broad professional prospects in logistics, marketing, sales, and supply chain management departments. According to the Polish Ministry of Science and Higher Education, WSZiA graduates in Opole achieve some of the highest salaries and fastest employment rates among all universities in the Opole region.
Potential Career Roles
Types of Employers
Rankings and Recognition
Akademia Nauk Stosowanych WSZiA w Opolu is a recognized private institution that was the first private university in the Opole Voivodeship and in Poland to receive the Polish Quality Award. Its graduates consistently lead regional employment and salary rankings according to the national ELA graduate tracking system.
| Subject | Ranking Body | Rank |
|---|---|---|
| Management | ELA National System (MNiSW) | Leader in Opole Region for Relative Earnings Index |
| Management - Unemployment Rate | ELA National System (MNiSW) | Lowest Among Opole Universities |
| Management - Job Search Time | ELA National System (MNiSW) | Shortest Among Opole Universities |
| Management - Total Gross Salary | ELA National System (MNiSW) | Highest Among Opole Universities |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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