Bachelor of Mass Communication / Integrated Marketing Communications

Program Overview: Media Program at Ajman University

Introduction

Ajman University has updated its media program to align with international standards and the evolving labor market. Approved by the UAE Ministry of Education in 2021, the program offers three specializations:

• Integrated Marketing Communications
• Radio and Television Production
• Graphic Design for Media

This curriculum emphasizes expanding students' general knowledge, cultural understanding, and practical expertise.

Program Mission

To provide an academically robust media education in Arabic, equipping students to adapt to technological advancements and innovation in media and communication with professionalism and high-quality standards.

Program Objectives

1. Equip graduates with foundational and practical knowledge in media specializations for leadership and competitiveness in the labor market.
2. Provide practical skills to create media content and promotional campaigns using advanced technology (studios, laboratories, and smart platforms).
3. Develop critical and creative thinking to evaluate media practices ethically and professionally.
4. Enhance research skills for academic and professional growth.
5. Inspire graduates to uphold quality and innovation in their professional practices.
6. Strengthen the role of media in community service and sustainable development initiatives.

Program Details

• Language of Instruction: Arabic
• Total Credit Hours: 126
• Specializations Offered:
• Integrated Marketing Communications
• Radio and Television Production
• Graphic Design for Medi

Job Opportunities

Graduates can pursue careers in various media fields, including:

• News networks, agencies, and websites.
• TV channels and radio stations.
• Print and digital newspapers.
• Media production companies.
• Communication and media departments in government and private sectors.
• Public relations agencies and advertising firms.
• Corporate and government communication roles.

Tuition fees

The Bachelor of Mass Communication / Integrated Marketing Communications program comprises a total of 126 credit hours, with a tuition fee of 1,210 AED per credit hour, amounting to approximately 38,115 AED per year.