Marketing and Data Analytics BSc Honours

Throughout the course, you’ll acquire a deep understanding of data analytics and its practical applications in marketing and develop proficiency in data collection, analysis and interpretation, empowering you to make informed, data-driven decisions.

Our course anticipates the future, fostering awareness of emerging trends in the data-driven marketing landscape. Coupled with a commitment to sustainability and equity, we ensure our graduates are ready for challenges in a rapidly evolving global market.

With tailored modules shaped by industry demands, we’ll guide you in creating influential strategies rooted in consumer insight, user experience and strategy development.