Digital Marketing and Advertising, BA Hons

BSc Advertising and Digital Marketing Program at Greenwich University

The BSc Advertising and Digital Marketing degree equips students with essential skills for a career in the dynamic fields of advertising and digital marketing. This program potentially offers exemptions from CIM (Chartered Institute of Marketing) and IDM (Institute of Data Marketing) exams, focusing on marketing trends, consumer behavior, and engaging campaign creation.

Key Features

• Industry Connections: Strong ties with businesses facilitate work placements at companies like Microsoft, Warner Music Group, and IBM.
• Graduate Success: Recent alumni have secured roles at top firms, including Google, Disney, Coca-Cola, and OgilvyOne.
• Accolades: Greenwich ranks 4th in London for Marketing according to the 2025 Complete University Guide and joint 3rd for graduate prospects.

Campus Experience

• Located at a UNESCO World Heritage Site, students enjoy a vibrant and enriching learning environment.

Curriculum Breakdown

Year 1: Core Modules

• Fundamentals of Marketing (15 credits)
• Digital Marketing 101 (15 credits)
• Introduction to Advertising (15 credits)
• Creative Toolbox (15 credits)
• Personal and Professional Development (0 credits)
• The Sustainable and Ethical Marketer (15 credits)
• Introduction to Brand Management (15 credits)
• Introduction to PR (15 credits)
• Financial Aspects of Marketing (15 credits)

Year 2: Core Modules

• Consumer Behaviour and Culture (15 credits)
• Creative Project (15 credits)
• Social Media and Planning (15 credits)
• Advertising in a Global Context (15 credits)
• Integrated Marketing Communications (15 credits)
• Digital Advertising Campaigns (15 credits)
• Social Listening (15 credits)
• Digital Customer Experience (15 credits)

Year 3: Core Modules

• Dissertation/Consultancy (30 credits)
• Branding in Virtual Worlds (15 credits)
• Marketing Data Analytics (15 credits)
• Digital Marketing Strategy (15 credits)
• Digital Innovation (15 credits)
• ESG in Practice (15 credits)
• Choose one module (15 credits):
• Sponsorship and Influence
• Advertising and Social Media Strategy

Work Placements and Internships

• Optional Work Placements: Students can arrange placements with university support, with previous placements at organizations like the NHS, Nomura, and Disney. Placements typically last 9-12 months and offer competitive pay.
• Internships: The Employability Team advertises internship opportunities ranging from 5 days to 6 months, allowing for part-time or full-time work. Eligible students may receive a Certificate of Industrial Studies.

Career Opportunities

Graduates pursue various roles, including:

• Advertising Account Executives
• Social Media Managers
• Marketing Executives
• Copywriters

Other opportunities include roles in branding, market research, and consultancy.

Employability Support

Greenwich's Employability Service provides tailored guidance, job opportunities, mentoring, and workshops to help students achieve their career aspirations. The Greenwich Employability Passport Scheme enhances CVs by recognizing students' part-time work, volunteering, and involvement in societies.

For aspiring entrepreneurs, the Generator offers workshops, mentoring, networking opportunities, and support for a Tier 1 Start-Up Visa, including a dedicated workspace.

This program prepares students for a successful career in advertising and digital marketing, equipping them with the skills needed to excel in a competitive industry.