Fashion Marketing and Journalism - BA (Hons)

Why study this course?

This undergraduate degree gives you the opportunity to study with experienced journalists and marketeers in the heart of London’s buzzing fashion scene. As industry experts, they’ll help you develop all the skills, knowledge and contacts you need for a career in fashion journalism. You’ll also gain first-hand experience of the industry during a work placement with some of the leading names in fashion marketing and journalism.

Keep up-to-date with the latest news from our journalism staff, students and alumni by following their Instagram and Tumblr pages. You can also follow their Twitter page.

Read more about this course

This degree course is designed to give you an in-depth understanding of the fashion industry and help you develop the writing, broadcasting and multimedia communication skills you need to forge a successful career. You’ll cover all aspects of the industry, from historical and theoretical backgrounds of journalism to international fashion strategy. You’ll also gain a solid grounding in media law – vital for a career in journalism - as well as first-hand knowledge of how the fashion business works.

Taught by practicing journalists and skilled marketers in the vibrant heart of London, you’ll gain all the skills required to write compelling academic essays, analyse and present marketing strategy and curate your own fashion blog.

To expand your skills, you’ll also undertake a work placement where you’ll develop the practical experience and industry contacts you need to get a head-start in your career. In addition, you'll discover what working in the industry is really like during news days, as you’ll practise working under the same pressure as media professionals. You'll also have the opportunity to develop your skills and study abroad, thanks to our partnership with a number of international universities.

On graduation, you’ll leave with all the relevant knowledge and skills you need for a career in fashion marketing and journalism. For more information, visit the Holloway Express, our independent news website run by London Metropolitan University’s journalism students. Alternatively, check out our Tumblr blog for news from staff, students and alumni of London Metropolitan University’s journalism subject area.

You can get a taste for life at our School of Computing and Digital Media by taking a look at our showcase of recent student work.