Advertising and Marketing Communications
Kitchener Campus (Main), Canada
Advertising and Marketing Communications
Conestoga College
Advertising & Marketing Communications
Program Overview: Advertising and Marketing Communications at Conestoga College
The Advertising and Marketing Communications diploma at Conestoga College is a two-year, cross-disciplinary program designed for creative thinkers who want to develop strategic marketing skills and gain hands-on experience with real clients. You will learn from award-winning, working professors and instructors who bring deep industry connections and passion to the classroom.
Throughout the program, you will build expertise in social media marketing, brand development, copywriting, public relations, video production, UI/UX design, and marketing research. You will also learn how to pitch clients, manage marketing budgets, perform campaign scheduling, and deliver projects under tight deadlines, preparing you for the realities of agency and corporate environments.
The program culminates in a seven-week field placement and a live-client capstone project, where you develop and present a comprehensive integrated marketing communications campaign. Upon graduation, you will possess a polished portfolio, a network of industry contacts, and the confidence to thrive in advertising agencies, media firms, and corporate marketing teams.
Key Program Highlights
- Seven-week industry field placement providing real-world professional experience and networking opportunities
- Live-client capstone project involving full campaign development, budgeting, and creative content creation
- Taught by award-winning, industry-connected faculty with current professional experience
- Cross-disciplinary curriculum blending creative design, strategic marketing, digital media, and communications skills
Curriculum and Course Modules
The Advertising and Marketing Communications program offers a comprehensive curriculum that blends marketing strategy with creative execution. Over four semesters, you will progress from foundational marketing and design principles to advanced integrated campaigns and a professional field placement.
Develop writing and research skills to create engaging copy for online, print, audio, and video formats. Learn to speak directly to target audiences across a variety of promotional styles and advertising mediums.
Explore the creative design side of advertising using industry-standard software. Learn to select, format, and process images and graphics for print and online mediums while applying layout techniques, colour theory, balance, flow, and typography.
Learn to identify and respond to clients' advertising and marketing communications objectives by applying core principles of marketing. Perform market segmentation analysis, identify target audiences, and define consumer behaviour for each segment.
Master the strategies behind social media campaigns and brand building. Learn to craft strategic marketing campaigns through social platforms and develop skills in brand identity creation and promotion.
Develop skills in public relations, media relations, and strategic communications. Learn to create and manage messaging for both offline and online channels while maintaining brand consistency.
Elective and Complementary Courses
Admission Requirements
Admission to the Advertising and Marketing Communications diploma program is competitive and considers both academic qualifications and creative potential. All applicants who meet the academic strength requirements must attend a program information session and present a portfolio of their creative work. Contact Uni4Edu to guide you through the full application process.
Academic Requirements
- Secondary EducationOntario Secondary School Diploma (OSSD) or equivalent; mature students aged 19+ may also be considered
- English RequirementGrade 12 compulsory English, C or U level, or equivalent
- Academic StrengthMinimum 70% average calculated from submitted marks of required subjects
- PortfolioAll eligible applicants must attend a program information session and present a portfolio of creative work
- International CredentialsTranscripts from outside Canada require a comprehensive course-by-course credential evaluation through an approved provider such as ICAS or WES
English Language Proficiency Requirements
- IELTS AcademicOverall 6.5 with no band less than 6.0
- TOEFL iBT88 overall with no individual skill less than 22
- PTE Academic60 overall
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Conestoga College administers over 400 awards, bursaries, and scholarships worth more than CAD 4.6 million each year, including CAD 2 million in donor-funded awards. International students are automatically considered for several entrance scholarships upon admission. Contact Uni4Edu for personalized guidance on funding opportunities available to you.
Regional Diploma Entrance Scholarship
CAD 1,500Automatically awarded to eligible international students entering a diploma program based on academic performance. No separate application is required; candidates are ranked by highest academic average.
CSI Leadership Awards
CAD 2,500Available to students who have demonstrated exceptional leadership in areas such as community service, international engagement, intercultural understanding, intellectual pursuits, or artistic endeavours.
Academic Excellence Awards
CAD 500Awarded to students who achieve an 85% or higher average in their area of study in the previous semester, recognizing outstanding academic performance throughout the program.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects and Opportunities
Graduates of the Advertising and Marketing Communications program are prepared to enter the workforce as a hybrid of communication marketing strategists and visual-thinking creative specialists. The program's strong industry connections, field placement, and capstone experience ensure you graduate with the portfolio and professional network needed to launch your career in this dynamic field.
Potential Career Roles
Types of Employers
Rankings and Recognition
Conestoga College is a leading Canadian polytechnic institution recognized for its applied education, high graduate employment rates, and strong industry partnerships. While it does not appear in traditional global university rankings due to its college designation and focus on applied programs, Conestoga has earned significant national and regional recognition for career-focused education.
| Subject | Ranking Body | Rank |
|---|---|---|
| Cybersecurity Certifications | CourseCompare | #1 in Canada |
| Early Childhood Education | CourseCompare | #1 in Canada |
| Culinary Schools | University Magazine | #3 in Canada |
| Engineering Technology | University Magazine | #6 in Canada |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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