Masterstudiengang Internationales Marketing und Management

As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

This course broadens your understanding of management, business and beyond marketing.

“I chose to start my master's in January at the University of Dundee because it gave me the flexibility I needed to properly plan this major step. International Marketing and Management was offered by only a few top universities, and Dundee’s support, including the Vice Chancellor's South Asia Scholarship, signed the deal for me. The January intake brought a smaller class size, which made it easier to build connections, and the year-round schedule gave me valuable time for both personal and professional breakthroughs. It's been a year of growth and discovery.”

Aswin Poornachandran, International Marketing and Management MSc